When data are collected, we can much quicker learn more of the world pollution impact, The world pollution behind our personal bevaiour. Speaking of polluted water we drink or air we breath, we do all know that some countries care less and some more, but finding methods collecting and consolidate more data, as ONE WORLD, we can improve our acts.

Believe it or not, BIG DATA will help us to focus even further, putting our behaivor in clear perspective.. and hereby improve.  The more we know, the better we will act... This is where data collection will help us improving..... and off couse without missuse.