CASES base

Case 2

A digital product congifurator  

A DIGITAL PRODUCT CONFIGURATOR

HELP YOU WORKING MORE STRUCTURED AND AND WITH ZERO FAILURE MINDSET

The problem / challenge

This company with a turnover of apporx DKK 110 mill, was busy with new customer enquiries. They realized too many human errors in their workflow when configuring new products for their customers. In negotiations with customers, final agreements were quite often made orally, causing too many misunderstandings or were even forgotten. 


This reflected in significant additional costs and often delay of deliveries


Several of departments were involved in the selling process, resulted additional work and also internal personal frustrations.


Customers were often unhappy with this situation. 

How we helped

Development of a digital product configurator with integration between the companys core products and products from main subcontractors. The system was programmed via a user-friendly platform so employees could get things completed timely with a positive attitude and without internal person conflicts. 


The system was designed and engineered with a link between sales, product management, order/logistics, production and main suppliers. It supported employees working efficient and with a zero failure mindset through the process, from first customer contact to the final delivery of the product. 


The system has further integrated to the ERP system for management use, where revenue and profit (budget vs actual) were visible for projects in pipeline as well as projects completed. 

Results: What the company gained?

External: Loyalty increased among customers and led to strong positive reputation within the industry. Far more customers served over time, without hassle.


Economy: Huge savings were gained due to these new efficient workflows, and without human mistakes. Customers received exactly what they expected, without any delay or additional goodwill costs due to misunderstandings.


Internally in the company: Much higher work ethic and motivation, due to fewer mistakes and misunderstandings. Far greater focus on customer care.

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